The Ultimate Property Marketing Tool
Times have changed.
Videos are now standard when it comes to marketing a property. It allows us to show potential buyers EXACTLY what makes the home special, and impresses sellers.
Videos come in 2 formats, “Social Media TikTok/Reel” format or “MLS Friendly Widescreen Tour”. We specialize in both formats!
Drone now comes free with ALL video formats. Reach out to us to see what video format is best for you next listing!
Should you chose vertical video?
Here’s what i think of this issue. Vertical video is for social media, landscape is for MLS/long term marketing.
If you focus heavily on social media, you should get a vertical video - it might not look great on Realtor.ca - but you’ll help feed the almighty algorithm with your content.
The truth is, landscape video looks better and has more long term use. It fits perfectly on MLS and can be used on your website, future advertisements and in my opinion, it does a better job of showcasing a property.
And with Landscape video, you can still upload it to social media, it just wont preform as well. We do have tools to convert landscape videos into vertical format if needed. So landscape is truly much more versatile.
But everyone needs different things and we’re happy to help. Just reach out if you want to talk about this more!